MODULE 5: LOGO!

1. Discuss what you thought about creating your logo.
I thought creating a logo for ourselves was an interesting idea. I had not thought about doing that before and was excited to get to work. After watching the videos

and doing the necessary reading I got to work. First question first though, How was I going to represent myself through a logo? Was it possible?

2. Describe the process: creative thinking skills and ideas you used in the logo creation.
When I set forth on this task, I referred to the readings of the PDF Design and Logo Development. Here I found the three distinct steps for creating a logo: Research and Ideation, Design Development, Final Execution. I did some introspective thinking about myself and what the main ideas about myself were. I thought about myself in different aspects of my life and the growth and change that has occurred. I also did things like writing out my favorite color and food, places to go and things to see. Brainstorming about myself was easier than I thought but its because we spend all of our time with ourselves- so once I was on a roll it was easy to brainstorm ideas. 

3. What was the most important discovery you made in the creation of your logo?
The most important discovery I made when making this logo was about myself. I thought how am I going to bring color into this logo that I have created? I thought about previous Modules that we have done and the emotions behind color wouldn't leave my brain. I realized that the thing I had been missing from my brainstorming tactic was emotions. So in my logo I used two colors to represent myself. Lavender and Dark Blue. The Lavender, to me, represents and expresses a softness, a calmness, and in a way subdued or weaker side. The dark blue represents strength to me, not aggressive like red or black but a deep blue. I found in my introspection that I have moments in my life of weakness or softness but I also have times of strength.

4. What is the most important information you learned from watching the videos, PowerPoint, and reading material  for this project? What is your opinion of the videos?
[Video One] Graphic Design: Whats in a Logo- I found the process of creating a new logo interesting. The teamwork of the deign team and how they client and tam interacted was interesting to see. How many attempts it took for the client to choose the new logo to being able to come up with ideas to present and also have it be something that could be used through different applications. 
[Video Two] Bottled Up: I thought the fact they wanted to make a squeeze bottle for Marmite was rave for something that has been packaged the same way for over 100 years. What was interesting was all the steps it took and different teams and extra people to bring in and consult with over the new bottle. I thought it was interesting that they were facing a problem with the cleanliness that did not see coming and they dealt with it even it it meant not meeting their deadline. 
[PowerPoint] The Law of Experience was interesting to me and the example of the unconnected E. At first I did not even realize the lines were not connected until I read the text. The Law of Closeness too was interesting because of how our brains interpret images. The Triangle was not closed yet we still see the triangle and know what it is. 
[PDF] The use and understanding of white space was interesting to me because I had not thought about using that concept in my logo and after reading about it, it inspired me to do so. I thought reading about the research that goes on "behind the scenes" of creating a logo were interesting too because the good ones do look so simple and effortless!